Can we still trust the BBC to deliver our news with excellence as digitalisation kicks in?
Peter Clifton, former head of BBC News Interactive, talked to us today about how the news is delivered in an increasing number of ways. He claims the BBC offers “News you want, when you want it.” Surely this a good thing? But as the BBC promises accuracy, is this possible with such up to date and personalised news with increasing proportions of user generated content being used?
It’s difficult to miss some form of BBC News. It is delivered to us on the TV - 24 hours a day if we want. We can pick what we see - even just to catch a glimpse of the latest headlines.
It can be accessed on the BBC website, Ceefax, mobile phones and public spaces - my bus even shows it.
Do we want to suddenly find it when we're not even looking for it? I'd rather choose times to suit my mood when it comes to watching some of the doom and gloom the news gives us. There really is no getting away.
We can view the most read and emailed stories of the day on the website - but is this quality news? I mean, do we really want to know about a man and a goat?! It's certainly not my priority when I read the news.
This digitalisation is certainly a complicated business. We’re going to have to trust the BBC with its content. Maybe we should follow Peter's enthusiasm and look on the bright side. At least we'll always be in the know where news is concerned.
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